The brand should be at the root of each company. It's reflected in how they walk, talk and make decisions. It's also how they decide to look. My experience with brand development is more on the visual side, but my role, as a designer, is to ensure that the visual brand aligns with overarching brand vision the company wishes to maintain.
I took on my first major brand development for a start up carpet cleaning service. What was exciting for me is I got to develop this brand from scratch, starting with the logo. Once the client was happy with the logo, we started to brainstorm what was essential for the business. The biggest necessity was a website that I not only designed, but also wrote the content for. As the business was new, I also developed business cards and coupons that the owner could pass out when engaging in conversation.
While interning at Intersection Agency, my biggest projects were based on brand development and guidelines. The CO:LAB was developed to be a collaborative, coworking space for entrepreneurs, independent professionals, freelancers, and startup businesses. Intersection was able to bring this brand to life, creating the logo, website, and much more. My job was to gain an understanding of the brand and then implement the guidelines behind this brand into a Brand Style Guide. Designing consistently with a pre-developed brands has always been one of my biggest strengths and I was able to show that by creating this brand style guide for The CO:Lab.
Muncie Sanitary District
Same Internship, different brand. Before tackling The CO:LAB brand style guide, I was able to develop my first brand style guide for the Muncie Sanitary District (MSD) brand. MSD was another re-brand client for Intersection. Although the new logo was created before I started my internship, it was exciting to start to the rest of the brand come to life, such as the truck wrap, the recycling exhibit at the local children's museum and much more!