Cook Medical Design
The summer of 2016, I was hired as a graphic designer within the Urology division of Cook Medical. In case you aren't familiar, Cook Medical is an international company that develops medical devices for several different medical specialties. As part of the marketing team for Urology, my role involves designing marketing materials for our sales force to share with their region's physicians, print and digital ads within urology focused media vehicles, concepting and designing booth graphics for our annual trade shows, and much more.
Below are some of the projects I have worked on during my time at Cook Medical.
Day in and day out, my team cranked out marketing pieces highlighting our most important products, events, and educational courses. These included ads, launch books and brochures, event invites, and even interactive PDF forms . Working in-house, our product managers and clinical sales teams were our clients. Projects vary from day-to-day, but here are a few of the materials I was able to develop.
The American Urology Association (AUA) event is an opportunity for our sales reps to talk with physicians about their product needs. For this tradeshow, my marketing team wanted to do something different from what we have done in the past. We decided to create a booth more around our history. Cook has been known as a pioneer in innovation for Urology. We wanted this booth to assure physicians they would be working with a company that truly puts patients first with all their technological advances. For this reason, we went with a disruptive blueprint graphics paired with crisp white lines and pops of our COOK red color to create a modern feel. This was one of our most well received booths and the reason we decided to do this look and feel once again for this year's AUA.
Cook Medical makes it a priority to get all employees together for an annual meeting. This gives the specialties an opportunity to provide updates, learn best practices and build relationships with the teammates they may not see face-to-face every day. The marketing teams are brought in to develop a theme of the meeting. We create everything from the environmental features, powerpoint presentations, and activities aligning with the theme.
Take a look at the two business meetings I had the opportunity to work on.