Large format graphics
Often times strategies are developed to align with the day-to-day life of the target audience. When the target audience is on the go, the creative executions have to be too! Just like a seed blown through the wind, the strategy must follow and be planted at certain touch points during the target audience's daily route. This requires stepping away from the usual print ads to create something bigger and disruptive. Thats exactly what Out-of-Home marketing is for! Whether it be a bus with glasses wrapped to the front of it, or a billboard they pass everyday to work, these are ways to plant the brand in the consumer's mind. Take a look at some of the out of home and trade show graphics I have been involved in.