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2020 GOLD ADDY: PRINT ADVERTISING-Magazine ADVERTISING

MutualBank has been one of the largest sponsors for Ball State University. As a top sponsor, MutualBank earned a series of ad placements on Ball State Athletic’s website, in their stadiums and arenas, and in their game day program magazines. Focusing in on the football program piece, we wanted to tie this in to our 130th anniversary celebration wrap we did in the stadium elevators. Attendees going up the elevators would also be exposed a second time with the program guide. This center spread was cut and printed on special pearlized paper. The same illustrated graphics reveal the old MutualBank vault. And, the best part? To tie into the quote’s theme of pennies, each program guide had a real penny placed in it. The challenge was taking the blown-up elevator graphic with several life-size illustrations, and condensing that down to something that fit in one’s hands, without losing any of the details. That’s where the microscope comes in handy. This allowed me to zoom in on area of the scene to show a life-size penny, without losing the scene, as a whole. Take a look at the spread below!

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