Large format + Out-OF-Home

Often times strategies are developed to align with the day-to-day life of the target audience. When the target audience is on the go, the creative executions have to be too! Just like a seed blown through the wind, the strategy must follow and be planted at certain touch points during the target audience's daily route. This requires stepping away from the usual print ads to create something bigger and disruptive. Thats exactly what Out-of-Home marketing is for! Whether it be a bus with glasses wrapped to the front of it, or a billboard they pass everyday to work, these are ways to plant the brand in the consumer's mind. Take a look at some of the out of home and trade show graphics I have been involved in.

This 540 cm x 210 cm graphic was placed in a prime location at another one of our international trade shows. Right as attendees were coming down the escalators, this graphic was the first graphic they saw before entering the trade show. This graphic… — This 540 cm x 210 cm graphic was placed in a prime location at another one of our international trade shows. Right as attendees were coming down the escalators, this graphic was the first graphic they saw before entering the trade show. This graphic in particle, is to showcase our Vista education courses, where physicians can work along each other to learn about new urology techniques and devices.

2020 GOLD ADDY: OUT-OF-HOME GUERRILLA MARKETING CATEGORY To commemorate MutualBank’s 130th anniversary, I wanted this design to be a huge nod to the community that made this bank successful. Inspired by a picture of one of MutualBank’s first bank va… — **2020 GOLD ADDY: OUT-OF-HOME GUERRILLA MARKETING CATEGORY**
To commemorate MutualBank’s 130th anniversary, I wanted this design to be a huge nod to the community that made this bank successful. Inspired by a picture of one of MutualBank’s first bank vaults, my vision was to bring elevator riders along into a peek of MutualBank’s history. Digging into MutualBank’s history, I found the featured quote from the founder of the bank. Running with the message of the quote, this illustration features several pennies. Within the illustration, is an old deposit box that belongs to the very first mortgage loan borrower. The box is overflowing with pennies and MutualBank icon coins to show how pennies can add up to a lot and to also bring color to the dominantly white illustration.
I wanted the elevator riders to feel they were part of the reason MutualBank was successful, and because of that, I wanted them to feel like they were part of this scene. The illustration starts to bleed over onto the elevator floor, along with a few spilled pennies.
*A small detail that ties the history of MutualBank to the present is represented on the pennies teetering the illustration and elevator floor. The side of the penny on the illustration portion remains illustrated, BUT the side of the penny on the actual elevator floor, become real life pennies.

MutualBank wanted to give their Video Teller Machines the refresh they deserved. Video tellers are still a fairly new feature for the community. Therefore it was essential that customers knew exactly what these machines could do for them. The goal f… — MutualBank wanted to give their Video Teller Machines the refresh they deserved. Video tellers are still a fairly new feature for the community. Therefore it was essential that customers knew exactly what these machines could do for them. The goal for MutualBank was to create a machine wrap that visually showed customers what they could expect. Since the video tellers are at a remote location, I wanted to assure customers that they were still talking to a real person. Taking the MutualBank logo, I created a headset, like that of the video tellers, to encompass the logo.
This design was created in Illustrator.

As customers drive up to the machine, the first messaging they see is “Live Video Teller + 24 Hour ATM” That alone tells customers the functions of the machine. To ensure the message was fully received, the MutualBank logo is shown with the Video Teller headset on, a long with a speech bubble to convey that they would be talking to a real customer.

This design was created in Illustrator.

This was one of the wall booth graphics for a Urology trade show in Hong Kong. Compared to our most recent booth graphics, this trade show stuck with the standard Cook Medical style guidelines. Under the blue bar is left white, because a table or ca… — This was one of the wall booth graphics for a Urology trade show in Hong Kong. Compared to our most recent booth graphics, this trade show stuck with the standard Cook Medical style guidelines. Under the blue bar is left white, because a table or cabinet would be placed in front of it.

Through two class projects I have developed a serious crush on the Warby Parker eyewear. As this brand continues to grow and expand its brick and mortar locations, It was essential to drive people to their new locations. My team and I took advantage of bus stops and buses that were on route to Warby Parker locations. Our target audience are busy bee's that travel to big cities for work. While they wait at these bus stops, they are able to step behind the glass and place their face behind the frontal view frames to "try-on" a pair of Warby frames.

Frontal view of Warby Bus wrap that stops at the Warby branded bus stops.

The side of the bus continues with temple part of the frames on each side. On each window is a different pair of Warby Parker frames. When riders look out the window, it will appear that they have the glasses on.

Within the Warby Parker wrapped bus, will also be decked out in the Warby frames.

You know those commercials that make you wipe away a tear because the animals just look so scared and lonely, and the music is really heartfelt and moving? The ASPCA has a few of these that could make anyone feel guilty, like me, enough to turn the … — You know those commercials that make you wipe away a tear because the animals just look so scared and lonely, and the music is really heartfelt and moving? The ASPCA has a few of these that could make anyone feel guilty, like me, enough to turn the channel. For National Volunteer Month, I wanted to take a complete 180 with this brand to create a disruptor in the world. I decided to take a more light-hearted approach to this billboard so people would quit looking the other direction in guilt and instead jump aboard with this reinvented and motivational organization.