Packaging
I'll admit when I'm at the store browsing, I may choose a product because I think the packaging is intriguing. Sometimes I shoot myself in the foot for only making a decision based on the outside, but that's another topic! Similar with floral arrangements, people do choose certain floral arrangements based on the style or feel they are looking for. The floral arrangements one would choose for a whimsical setting are going to differ from ones looking for a more elegant and classic look. The same applies to brand packaging. It has to grab someones attention, has to be recognizable and in line with brand and last of all, has to meet the customer's needs and expectations. All of the above is especially important if they have never heard of the brand.
MutualBank DOnut Box
In the banking industry, or really any profession, it’s all about building relationships. Loan officers coming from both the personal loan and business loan areas emphasize the importance of connecting with local realtors to close sales. The simplest way to do this is by saying, “Thank you.” This donut box showcases the MutualFirst Financial (Overarching brand) logo icon so that it can be universally used by each sub brand. Because commercial banking is the main user of collateral, like these, I illustrated the box to look like a bake shop store front. The side of the box has a blank hanging sign to write personalized messages on. In the small details, you’ll also see a half eaten Mutual branded cookie on the break table out back, to tie in the bitten Mutual Icon on the front panel below the window.
National Park Hotels
In honor of the National Park's 100th anniversary, the objective of this project was to create packaging for their hotels located within the national parks. The goal was to target the toiletries packaging towards empty nesters who liked to venture out. My strategy for this packaging was to highlight various national parks, by creating an outline of their landscape. Also, on each package was a the location of the featured park and some interesting facts about it. This would trigger the empty nesters to discover their next adventure.