Events + Tradeshow Graphics

When a designer hears the words “event” or “tradeshow” they know there are going to be several pieces and design elements that need created in a way that they tie everything together. With my marketing teams, I’ve gotten to be part of these big event plannings from start to finish. Below you will find projects I worked on for trade shows, sales meetings and sponsored community events.   

Tradeshows

The American Urology Association (AUA) event is an opportunity for medical device sales reps to talk with Urologists and related field physicians about their product needs. For this tradeshow, in particular, my marketing team wanted to do something different from what we have done in the past. We decided to create a booth more around our history. Cook Medical is known as a pioneer in innovation for Urology. We wanted this booth to assure physicians they would be working with a company that truly puts patients first with all their technological advances. For this reason, we went with disruptive blueprint graphics paired with crisp white lines and pops of our COOK red color to create a modern feel. This was one of our most well-received booths and the reason we decided to do this look and feel once again for the following year's AUA tradeshow. 

Business Meetings

Cook Medical makes it a priority to get all employees together for an annual meeting. This gives the 10 medical specialties an opportunity to provide updates, learn best practices and build relationships with the teammates they may not see face-to-face every day. The marketing teams are brought in to develop a theme for the meeting. We create everything from the environmental features, powerpoint presentations, and activities aligning with the theme. 

Take a look at the two business meetings I had the opportunity to work on.